Branding Techniques

Branding Techniques

We employ the latest technology, processes and expertise to offer customers the ability to take engaging promotional products and make them their own. With the choice of 18 branding techniques and the ability to combine multiple methods and locations on the same item, you can project exactly the right image for your brand.

There’s a branding solution for every need:

Pad Printing

Pad Printing

A logo is applied to a plate which is then covered in ink. A silicone cushion is pressed onto the plate and the cushion is then used to transfer the logo onto the product. Pad printing allows for up to 4 colours – each colour is applied separately, but the detail in the print can still be excellent. This high-volume printing method is best for small plastic items such as pens, key holders and torches.

Screen Printing

An image is exposed onto a mesh screen, ink is placed on the screen and a squeegee pushes the ink through the imaged area. It provides excellent coverage and is great for large and bold images. Printing can be in up to 6 colours, which are applied one at a time. Ideal for bags and t-shirts, but can also be used for umbrellas, coolers and smaller items such as notebooks and folders.

Screen Printing
Embroidery

Embroidery

Embroidery stitches designs with strands of thread, and up to 9 different thread colours can be used. Embroidery machines are driven by computers that read digitised files created by special software. The machines automatically create a design from a pre-made logo that is inputted into the machine. This branding process is ideal for textiles and fabrics and gives permanent and upmarket branding.

Debossing

A design is pressed into the surface of a product by using both heat and pressure to create a permanent stamped impression in the product and giving a unique 3D look. This branding process is both subtle and classy and looks great when branding folders and notebooks. Debossing is ideal for genuine and imitation leather products, as well as for products made from PU.

Debossing
Hot Foil Stamping

Hot Foil Stamping

This process is similar to debossing except that a thin foil is pressed into the product to create a colour. Less heat and pressure are applied than in debossing and the impression is not as deep. Pantone matches aren’t possible as the foil comes in a limited colour range. Works best on leather and PU folders, as well as some rigid cardboard notebooks.

Laser Engraving

A logo is burned into the product with a laser, replicating it with precise accuracy. The laser burns the top layer of the product off and reveals the layer beneath. As the top layer is burned off in the process, it is a permanent method and the tonal shades make it an upmarket, subtle choice. It’s mainly used for items such as metal pens, key holders, mugs, flasks and BBQ items.

Laser Engraving
CO2 Laser Engraving

CO2 Laser Engraving

A logo is burned into the product with a CO2 laser, replicating the original logo with great accuracy and in minute detail. The CO2 laser removes the top layer of the product to expose the second layer. This is a permanent and classy way to brand certain organic materials. CO2 engraving is suitable for natural materials like wood, glass and leather.

Laser Etching

This is a state-of-the-art technique where the dye is removed from the top layer of a garment by way of a laser etching machine. This process does not damage or compromise the waterproof factor of garments and creates a modern, subtle and classy look and feel. This is the only process that’s able to brand over garment details such as zippers and seams.

Laser Etching
Vinyl Stickers

Vinyl Stickers

Vinyl stickers are digitally printed in full-colour on an adhesive vinyl and then automatically cut to almost any shape and size and applied onto a product. Vinyl stickers are a cost-effective, multi-colour branding method for low or high volumes and offer strong resistance to fading or damage – but can only be applied to flat surfaces or to slightly curved surfaces.

Domed Stickers

Stickers are digitally printed on adhesive vinyl and automatically cut to the required shape and size. They’re coated with a polyurethane resin to give a 3D appearance and can be applied to smooth and rigid surfaces, but work best with a purpose-made recessed plaque. This process is ideal for multi-colour logos which are hard to replicate with other techniques.

Domed Stickers
Heat Transfer Printing

Heat Transfer Printing

A digital image is printed onto a special vinyl surface which is then placed onto the product. The product is then placed in a heat press and the heat melts the adhesive backing on the vinyl, merging it with the fabric. This process is mainly used where a logo is too intricate for screen printing and offers perfect logo detail, but the flexibility of the product may be affected.

Sublimation Printing

A full-colour digital printer is fitted with special inks and the logo is printed onto a special transfer paper and cut to the correct shape. The logo is placed on the product and heat is applied, causing the inks to migrate from the paper to the product. The logo can be colourful and intricate and flexibility isn’t an issue. Perfect for polyester and nylon products such as shirts, bags and umbrellas.

Sublimation Printing
Direct to Product Printing

Direct to Product Printing

A logo is applied directly to the product by specially engineered jigs and a specialised digital printing head that transfers UV-cured ink onto flat or slightly curved surfaces with photo-print quality and bold, vivid colours. This high impact branding method creates a lasting impression, provides a way to print permanent, full-colour logos and can be applied on many shapes and sizes.

Belly Bands

Full-colour, digitally branded belly bands are a superb way to ensure enhanced visibility for your brand and are perfect for adding a finishing touch to notebooks. Belly bands are an additional platform to communicate your marketing message in a unique and high-impact manner and offer prime space for optimising brand information and strengthening your message on notebooks.

Belly Bands
Digital Printing on Bags

Digital Printing on Bags

A digital image is printed onto a special transfer paper that is then coated with a powdered glue that’s cured onto the ink with UV rays. It’s then placed on the product which is inserted into a heat press and the heat from the press allows the print to be transferred directly onto the fabric. Perfect for complex logos and intricate detail, but the flexibility of the product may be affected.

Digital Printing on Notebooks

Digital printing is a high-impact branding method that produces excellent clarity and photo-realistic results. Employing the latest customised UV technology, full-colour, high definition images are digitally printed directly onto notebooks. Digital printing is ideal for intricate logos with multiple colours, shading, gradients and small text.

Digital Printing on Notebooks
Digital Printing on Drinkware

Digital Printing on Drinkware

This photo-realistic branding method allows your logo or marketing message to make an impact. The new UV printing process provides for the application of a full- colour digital wrap print directly onto drinkware. Great for printing artwork with vivid colours, multiple tones and gradients. Ideal for replicating logos with fine detail and small text.

Digital Printing on Clothing

This simple and cost-effective process is the most advanced branding solution available on the market today. It offers high resolution, photo-realistic results and achieves sharp detail and clarity, making it ideal for logos with small text. It prints gradients to offer a new sense of depth, gives access to the full spectrum of colours and delivers pixel-sharp, photographic quality.

Digital Printing on Clothing